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Showing posts from July, 2020

Announcing my first Adobe Launch extension: YouTube Playback

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Today is a big day for me. After 24 hours over 10 days, my very first extension for Adobe Experience Platform Launch has been published: YouTube Playback . As the name implies, it allows marketers to measure playback of their YouTube videos – without any custom coding! It performs the following functions: Prepares YouTube IFrame elements with enablejsapi and origin parameters. Detects all YouTube player and playback events, including playback state change, playback quality and rate changes, and player errors. It also allows a selector to be used to select specific YouTube IFrame elements to track their playback. Announcement of my extension in the Launch Developers Slack workspace This has been a labour of love for me. It all started when I had to setup YouTube video tracking for a client in Adobe Launch. Like most marketers, I went with the tried-and-true method of adding custom code to work with YouTube's IFrame API. But as I worked on that implementation, I realised that this wa