Yuhui's Data Science Blog

About two months ago, my extension, YouTube Playback , was released on Adobe Experience Platform Launch (or Adobe Launch, for short). ( Read the blog post announcing its v1.0 launch. ) Since that time, it has been used in a couple of Properties, which is far fewer than I'd prefer, but I'm expecting it to grow in usage over time. Well, now, there's an even better reason to use it to track your YouTube video playback in Adobe Launch. Version 1.2.0 was released about a week ago, and it's what I would really consider the "real version 1" because of one key feature: Enable YouTube playback tracking within a Rule, instead of only at window load. This is an immense development. Previously, my extension would only enable YouTube playback tracking for videos that were loaded with the current web page. But if your YouTube videos were loaded dynamically, for instance, when a user clicked a button, then my extension would fail to track that video. Not any more!   Enable ...

About 2 weeks ago, I released a new extension for Adobe Experience Platform Launch (or "Adobe Launch" for short): Differential Privacy . In the current era of digital analytics where user privacy is becoming more and more important, what with governmental regulations and the like, it is increasingly important for analysts to consider protecting their users' privacy while still being able to do their analytical work with a fair amount of precision. That brings us to differential privacy . It's not a new idea, but it has become more prevalent in recent times. Essentially, it allows data analysts to be confident about their data at the aggregate level, but not too confident at the individual level. In that way, user privacy can be controlled for while still allowing good quality insights to be derived. For my extension, I implemented a very simple level of differential privacy: given a list of items and a random number, return either a pre-selected item (if the random ...