Yuhui's Data Science Blog

This is part of a series on Google Analytics App+Web Property. A brief walkthrough of the setup Setting up a Configuration tag Setting up an Event tag (this post) In my previous post, I had shared my learnings while setting up a Google Analytics App+Web Property's Configuration tag, which included not one, not two, but three gotchas. That experience was quite an eye-opener for someone who is familiar with how things "just work" with Google Analytics Universal Analytics tags. While a Configuration tag is good enough to get started, the real "fun" comes with Event tags. These tags are used to track users' interactions with your website, like clicks on links or form submissions. Some events have already been automatically setup in my App+Web Property's web data stream's "Enhanced Measurement" in Google Analytics (GA), like scrolls, file downloads and outbound link clicks. Once again, my tags are setup in Google Tag Manager (GTM), ...

This is part of a series on Google Analytics App+Web Property. A brief walkthrough of the setup Setting up a Configuration tag (this post) Setting up an Event tag In my previous post, I had provided a walkthrough of setting up a Google Analytics App+Web Property. If you don't know what this App+Web Property is or you want to learn again how to setup that property, head over to that post to read my review. But an analytics property is kinda useless if you don't track any data to it. So in this post, I'll share how to setup some tags with Google Tag Manager (GTM) for a website, and what results you can expect from those tags. What you'll find in this post: My App+Web Configuration tag The resulting network hits to GA Three gotchas that you must watch out for! Here's my App+Web Property's web data stream in Google Analytics (GA): I've left it with its default "Enhanced Measurement" setup. That means besides tracking Page views ...

This is part of a series on Google Analytics App+Web Property. A brief walkthrough of the setup (this post) Setting up a Configuration tag Setting up an Event tag On 31 July 2019, Google Analytics a new way to measure app and web usage. It uses a new property (data store) called, creatively enough, "App+Web Property" . You can read the announcement at your own time. By the way, I'm just going to put this out here first and foremost. If you depend on Enhanced Ecommerce, in particular, if you use product-scoped Custom Dimensions and/or Metrics, then you might want to hold off using the App+Web property for now. As with Firebase measurement, the App+Web property does not have any support for product-scoped Custom Dimensions/Metrics (yet). To setup a new App+Web property in Google Analytics, create a new Property like you would inside GA's interface. Go to your Analytics admin. Choose the Account where you want to setup your App+Web Property. It can be an...