Yuhui's Data Science Blog

Publishers that have lots of video content usually use a third-party platform to manage the delivery of that content. One of the most common video delivery platforms is Brightcove. One benefit of using Brightcove is that it provides an integration with Adobe Analytics (and Google Analytics), so that video playback events can be tracked automatically without any additional code. Unfortunately, this also locks publishers into only being able to report against the dimensions and metrics that Brightcove has setup. Also, there is no facility to integrate Brightcove with Adobe Media Analytics, which provides a "heartbeat" approach to video measurement. In this three-part series, I describe how to use Adobe Experience Platform Launch (or Adobe Launch, as it's more commonly known) to track video playback to Adobe Analytics or Adobe Media Analytics: Part one: tracking video playback events using Adobe Analytics' Custom Links. Part two: tracking video playback events to ...

When going from an Adobe Analytics world to a Google Analytics world or vice versa, you're bound to face terminologies that you're unfamiliar with, mainly because of how both products have evolved in their functionality over time. But never fear! Here's a handy cheat sheet to help you know what something in Adobe Analytics is similar ( but not always equivalent! ) to in Google Analytics, or the other way around. Base Terminologies Adobe Analytics Google Analytics Remarks Report Suite Property Besides data storage, an Adobe Analytics Report Suite provides the primary reporting interface. A Google Analytics Property does not have a reporting interface. Instead, its reporting interface is a View. Virtual Report Suite View An Adobe Analytics Virtual Report Suite is based on applying a segment to a Report Suite. A Google Analytics View is based on applying many filters to a Property. Visitor ID Client ID Modern implementations of Adobe Analytics rel...

28 October 2020 update: updated instructions and code for Adobe Media Analytics 3.x SDK. For publishers that have lots of video (or audio) content in their websites, knowing how much that  content is being consumed informs them about how to produce their media to meet their audience's demands continually. For publishers that use Adobe Analytics as their measurement platform, video player interactions , like pressing the Play or Pause buttons, can be tracked with Custom Links. But to track the continuous playback, publishers should measure with Adobe Media Analytics. This tracks "heartbeats", where an image request is sent every second or so as the video is played. This allows the publisher to report on which parts of a video are most (or least) watched. In this three-part series, I describe how to use Adobe Experience Platform Launch (or Adobe Launch, as it's more commonly known) to track video playback to Adobe Analytics or Adobe Media Analytics: Part one: trac...