Adobe Web SDK scaffold for tracking to Adobe Analytics via the Adobe Client Data Layer (ACDL) using Adobe Experience Platform Tags (Adobe Launch)

If you're using Adobe Web SDK to send events for Adobe Analytics, one of the biggest challenges is figuring out how to even do it in the first place. Adobe has a helpful article that covers the end-to-end basics, but sometimes, you just need a basic setup to get you going.

Here's a scaffold that I designed for Adobe Web SDK with Adobe Client Data Layer (ACDL) as the data layer and Adobe Experience Platform Tags (a.k.a. Adobe Launch) as the tag management system.

The full gist is at https://gist.github.com/yuhui/0cb20fdcc21a03357c4a217edc58d63a.

I've listed out the minimal set of:

  • extensions
  • data elements, and
  • rules

that need to be set up in Adobe Launch to enable complete tracking of your website's usage data to Adobe Analytics via Web SDK + ACDL, i.e. your website with Adobe Launch -> ACDL -> Web SDK -> Analytics.

Hopefully, this scaffold is useful for those of you who are getting started with implementing Web SDK for Analytics, or migrating from Analytics' AppMeasurement to Web SDK.

If you find any errors or have any comments, please feel free to leave them here so that I can address them and/or correct myself.

(A "scaffold" is a software implementation term referring to a minimal setup that's needed for any software project to begin development. Reference: Wikipedia)

Comments

Post a Comment

Popular posts from this blog

How to "unpivot" a table in BigQuery

Recently, I was presented with a problem in BigQuery: How do I make a table's metrics be returned as rows? Normally, metrics are presented as columns and dimensions as rows. But in this case, I needed the metrics to appear as rows too. In short, I needed to "unpivot" a table like this: Dimension1 Dimension2 Metric1 Metric2 Metric3 to this: Dimension1 Dimension2 Metric Data Metric1 Metric2 Metric3 Metric1 Metric2 Metric3 Metric1 Metric2 Metric3 The solutions lay with three BigQuery features: STRUCT type ARRAY s CROSS JOIN with the UNNEST operator How to get unpivoted results in BigQuery Let's say I have data like this in a table called "Campaign_Results": Row Superhero Title Date Impressions Clicks Conversions 1 Superman Man of Steel 2013-06-14 5670096 796191 82538 2 Batman Batman v Superman: Dawn of Justice 2016-03-25 9742525 876292 63812 3 Wonder Woman Wonder Woman 2017-06-02 4847506 420674 23428 Bu
Read more

Adobe Analytics and Google Analytics terminologies cheat sheet

When going from an Adobe Analytics world to a Google Analytics world or vice versa, you're bound to face terminologies that you're unfamiliar with, mainly because of how both products have evolved in their functionality over time. But never fear! Here's a handy cheat sheet to help you know what something in Adobe Analytics is similar ( but not always equivalent! ) to in Google Analytics, or the other way around. Base Terminologies Adobe Analytics Google Analytics Remarks Report Suite Property Besides data storage, an Adobe Analytics Report Suite provides the primary reporting interface. A Google Analytics Property does not have a reporting interface. Instead, its reporting interface is a View. Virtual Report Suite View An Adobe Analytics Virtual Report Suite is based on applying a segment to a Report Suite. A Google Analytics View is based on applying many filters to a Property. Visitor ID Client ID Modern implementations of Adobe Analytics rel
Read more

Track Brightcove IFRAME video playback (bonus: with Adobe Launch)

Image
In a previous blog post, I had described how to use Adobe Experience Platform Launch (or Adobe Launch, as it's more commonly known) to track Brightcove video playback to Adobe Media Analytics. It was part of three-part series on video tracking for Adobe Analytics: Part one: tracking video playback events using Adobe Analytics' Custom Links. Part two: tracking video playback events to Adobe Media Analytics, Adobe's media tracking and reporting solution. Part three: tracking Brightcove video playback events to Adobe Media Analytics, instead of Brightcove's own analytics integration. But those instructions for Brightcove video playback had been written for the advanced <VIDEO-JS> implementation of Brightcove videos into your website. It did not work with Brightcove's more common <IFRAME> implementation. In this guide, I provide instructions and a working script that can detect video playback events from Brightcove's IFrame player. This is wri
Read more